Pay Per Click (PPC)

Why our PPC?

The Search Engine Results Page (SERP)

Search for anything on Google or Bing now and one thing stands out with the returned search results….an ever increasing amount of space is being given over to paid ads. This is no wonder really, Google, for example, makes 97% of their revenue from paid advertising! This image of the results page shows what an average user would see on a desktop – all paid ads.

In a nutshell, if your business is relying on a search engine optimisation (SEO) strategy, your potential clients will need to scroll through the paid ads before reaching the organic results. Additionally and crucially, more and more people search on mobile devices where Google provides call button functionality making it easy for searchers to contact the advertiser.

Search results for care homes

Organic SEO & Pay Per Click

PPC gives you...

PPC Platforms


Google Search

Get visibility for searches relevant to your business.

Paid advertising in the search engine results ensures that your company is visible when people are searching for your services. Only pay when someone clicks on your ad to visit your website.


Google Display Network

Reach potential customers across the web.
Display advertising can help build awareness, increase campaign reach and drive conversions across a network of websites on millions of high-quality news pages, topic-specific websites, video sites and blogs.

Advertise on YouTube

Over 2 billion people use YouTube and watch 1 billion hours of video per day.
Take advantage of these incredible YouTube user and video viewing statistics and use topic categories and keywords to display text and image ads on channels and videos where your customers spend time.

Bing & Yahoo Network

The Microsoft Advertising network is growing, especially with PC users.
With similar features to Google, you can advertise on the Yahoo! / Bing network in search results and also display text or image ads on websites owned by Microsoft, Yahoo! or syndicated partners.

Remarketing / Retargeting

Target customers who have already shown an interest in your business.
Keep your brand visible by remarketing or retargeting to people who have previously visited your website. Increase the conversion potential with text and image ads across the web.

Why our PPC Management?

Care Sector Experience

Increase Revenue

As a team we have the expertise to maximise your care home vacancies and for home care providers, find you seekers.

Transparent & Accountable

Track & Measure ROI

We manage your data, monitor performance and optimise to improve your ROI. We report the numbers that matter to your business.

We are Care
Advertising experts

We are a highly experienced team dedicated to providing the very best digital advertising service to the care sector

Do you want to beat your competitors?

Drop us a line and we'll be in touch