Search for anything on Google or Bing now and one thing stands out with the returned search results….an ever increasing amount of space is being given over to paid ads. This is no wonder really, Google, for example, makes 97% of their revenue from paid advertising! This image of the results page shows what an average user would see on a desktop – all paid ads.
In a nutshell, if your business is relying on a search engine optimisation (SEO) strategy, your potential clients will need to scroll through the paid ads before reaching the organic results. Additionally and crucially, more and more people search on mobile devices where Google provides call button functionality making it easy for searchers to contact the advertiser.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Paid advertising in the search engine results ensures that your company is visible when people are searching for your services. Only pay when someone clicks on your ad to visit your website.
