About Us

We Are care Advertising

We are a team of professionals, based in Edinburgh, Scotland, dedicated to delivering the very best in digital advertising for the UK care industry.

With over 40 years of combined experience in the care sector, we can make a difference to your business. For care home owners we can help increase your resident occupancy and, for home care providers, generate more clients who prefer to stay in their own homes for on-going care.

Digital Specialists

Together with our extensive care expertise, we apply over 40 years of experience in digital marketing and in particular pay per click (PPC).

We commit to providing you with the benefits of our expertise at a cost of at least 30% less than your current campaign management fee.

We will work with you to capitalise on the opportunities needed to grow your business and stay ahead of the competition.

Why we are different

We specialise in Care

As our name suggests, we are experts in digital advertising for home care and care homes. Working exclusively in this sector, you can be assured of our commitment to providing the very best service at a price that cannot be matched.

We are a unique agency

  • Dedicated sector specialists (testimonials available)
  • Extremely competitive rates
  • Low overheads = lower fees

Our guarantee to you...

Our priority is your business. Our on-going focus is for you to see an increased return on investment.

We will:

  • Be transparent with your budget
  • Update you on a regular basis
  • Listen to you
We will not:
  • Send and bill you for meaningless reports
  • Rest on our ppc laurels
  • Confuse you with vanity metrics

We are care advertising

Charlotte Graves-Morris

Fellow, Chartered Institute of Marketing
Business Development / Customer Care

A seasoned sales, marketing and customer service professional, Charlotte has worked in the advertising, electronics and health care sectors in Europe and the UK. She has a keen interest in the healthcare sector having spent a year consulting for Care Sourcer where she worked with providers daily.

Her daughter is also studying medicine and now finds herself in the front line of the NHS.

She is passionate about preserving the NHS and wonders how the entire care system will cope post Covid-19. She loves pilates, (it keeps her sane) and loves Galaxy chocolate way too much.

Trevor Jones

PPC Specialist

With both practical hands-on business experience, and more than 20 years working in the digital industry, Trevor’s knowledge covers a wide spectrum across multiple sectors.

He now specialises in Pay Per Click (PPC) advertising management services. As a qualified Google Ads consultant and Google Partner he manages a portfolio of client’s paid advertising accounts including nationwide businesses and International groups.

Trevor has a deep passion for mountains and has climbed in the UK, Nepal, Bolivia, Ecuador and Europe. For him his mountaineering high point (pun not intentional) was summitting Illimani, a Bolivian volcano, which is 6,438 m (21,122 ft) high.

Tony Purcell

PPC Specialist
Tony has extensive experience in the information technology industry, founded three digital agencies and worked in digital advertising for and advertising agency in Edinburgh. He has been providing digital advertising services to the health care sectors since 2001.

His particular specialisms include Pay Per Click (PPC) advertising management services using the Google Ads (formerly known as Adwords) and Facebook platforms.

Tony’s current interests include, the Gaelic language, classic literature and ancient greek philosophy, physical activity is kept to a minimum.

Along with our over 40 years experience in care, the team have all also worked together at Care Sourcer, a care comparison site for the care home and home care sectors.

Knowledge gained in this care ‘marketplace’ has highlighted the need for specialised digital advertising services for care providers,  combining expert advice and agency cost savings.

Do you want to beat your competitors?

Drop us a line and we'll be in touch